How To Find An Expert To Follow – A Simple Checklist
It might surprise you to learn that Oprah didn’t create the concept of the book club. While she popularized it for many, most experts feel book clubs have been around since the early 1700’s. At the start they were more often reading clubs – books were scarce and not everyone could read, so they often involved one person reading the book to the rest of the group.
Are you sought after as an expert in your business and industry by public media? I have a friend of mine who is in the wrecking business. When there is a disaster, such as a collapsed building or a fire, he is always appearing on news shows as the expert in how to clean up the “mess.” What strategies are you using to get media to recognize you as the write my essay of what you do? Think about how your customers might perceive you if they saw a news story that looked to you as an expert or source of information.
But the important point is that if she had just looked at my portfolio, she would never have known whether I could really write the kind of articles she needed on that (to me) foreign subject matter. She found out I could do it – and so did I.
While writing my book I unplugged from the world. I set self-imposed deadlines and focused exclusively on my goal. This was effective in allowing me to finish the project but it cut me off from a lot of help I did not even know was available.
Writing cannot be rushed, and takes as long as it takes. Sometimes, for the writer, it can feel like wrestling with an octopus to get all the elements lined up, logical and effective.
In my review of the BookCoverPro software, I mentioned that BCP cover templates helped me create my first indie cover. But, even the templates could not compensate for my lack of skill and design knowledge.
There is no extra cost associated with adding all the color illustrations that the author wishes to incorporate into his book. I have added color illustrations to every book that I have made into an online e-book. My paperback on Amazon is 157 pages, sells for $14.95, and has no color illustrations. The newer version – the e-book, has 257 pages and all kinds of color illustrations.no extra cost to this author, nor to the non-existent printer.and the public gets a better quality book – and that brings me to the best reason why online e-books will rule.
Most authors are not boring. But do remember always that the attention span of the searcher is very short. There are millions of competitors and competing websites, just one single click away. You have just a few seconds to present YOUR brand, YOUR position and the primary reason why someone should buy YOUR book. A good book marketing strategy will deliver a powerful and compelling message in just a few seconds.
If you spend time with other experts, you will, by association, be seen as more of an expert. If you belong to an association or professional group, make contact with the leaders of this group. By spending time with the leaders in your field, you will be more easily seen as one of them.
Offer a few chapters for free to give your readers an overview of what to expect from your book. This technique works very well. You simply allow people to download sample chapters from your e-book. If you are confident about the quality of your product, this should not be a problem at all. If people like what they read from the sample chapters, they’ll likely buy the whole book.
Your writing is very important to you and to those who read it. So it is wise to ensure that anything you put into print, be it online content or on paper, is crafted well and says the right things in the right way. If you don’t have the resources to do this yourself, or feel you need some help, find yourself a good freelance writer. It may be the best decision you can make for the long-term success of your business.
